Privacy Policy

Last Updated: October 26, 2026

💡 In Short
We collect information to provide and improve Zerene products and services. We do not sell your personal information. We may use anonymized and aggregated data to improve our products, understand outcomes, and conduct research. You may contact us at privacy@zerenelife.com with questions or requests regarding your information.

Your Privacy Matters

At Zerene, we believe your data belongs to you.

This Privacy Policy describes how Zerene Inc. (“Zerene,” “we,” “us,” or "our”) collects, uses, and protects information when you use our website, mobile application, coaching services, and products (collectively, the “Services”). By using our Services, you agree to the practices described in this Privacy Policy.

Consumer Health Data: Certain information collected through Zerene products and services may be considered consumer health data under applicable state privacy laws. For more information about how we collect, use, and protect this information, and your related privacy rights, please review our Consumer Health Data Privacy Policy.

Information We Collect

1. Information You Provide

When you interact with Zerene, we collect information to support order processing, including:

  • Name and phone number
  • Email address, shipping address, and billing address
  • Account information and purchase history

Other information you may provide through optional communications with Zerene include:

  • Coaching communications and customer support requests
  • Web and in-app survey responses
  • Information you voluntarily provide about your experiences and goals

2. Device & App Data

When you use a Zerene device and mobile application, we collect information needed to provide the service and track your progress, including:

  • Pressure measurements
  • Motion and orientation information
  • Training session activity
  • Device performance information and diagnostics
  • Battery and connectivity information
  • App usage information

This information helps us provide coaching, personalize your experience, monitor device performance, and improve our products.

3. Website Usage Information

When you visit our website, we may automatically collect information such as:

  • IP address and approximate geographic location
  • Browser type and device type
  • Pages visited and time spent on pages
  • Referring websites and website interactions

How We Use Information

We use the collected data to actively manage, run, and scale our system workflows:

  • Order Fulfillment: Process orders and deliver physical products.
  • Service Delivery: Provide specialized coaching services and operate the Zerene application.
  • Experience Optimization: Personalize your experience, track training progress, and develop new features.
  • Communications: Send service-related updates, improve customer support, and communicate updates.
  • Compliance: Comply with strict legal and data obligations.

Product Improvement & Research

One of Zerene’s goals is to continuously improve our products and better understand how users respond to training. To support these efforts, we may analyze information generated through use of our products and services.

Whenever possible, we use aggregated, de-identified, or anonymized information for these activities. This information may be used to:

  • Evaluate product effectiveness.
  • Improve training algorithms and assist model development.
  • Understand user outcomes and conduct internal research.
  • Support scientific, educational, or clinical presentations.
  • Publish aggregated findings that do not identify individual users.

We will not publicly identify individual users without obtaining additional permission when required.

Coaching Services

If you participate in coaching services, Zerene coaches may review your session information, device usage, progress metrics, goals, survey responses, and communications in order to provide personalized guidance and support. This information is used to support coaching services, improve customer outcomes, and improve the overall effectiveness of the Services.

When We Share Information

We do not sell your personal information. We may share information with trusted service providers that help us operate our business, including:

  • Shopify (E-commerce and order processing)
  • HubSpot (Customer Relationship Management)
  • Amazon Web Services (Cloud infrastructure)
  • Mailchimp (Email communications)
  • Logistics Partners (Shipping and fulfillment providers)
  • Financial Partners (Payment processors and gateways)
  • Support Software (Customer support infrastructure providers)

These providers are only permitted to use information as needed to perform services on our behalf. We may also disclose information when required by law or to protect the safety, rights, and security of Zerene, our customers, or others.

Third-Party Advertising & Cross-Site Tracking

Like most modern websites, we use cookies and similar technologies to keep the website functioning properly, remember preferences, understand how visitors use our website, and measure marketing effectiveness.

We use the following analytics and advertising tools:

  • Google Analytics and Google Tag Manager
  • Meta, Reddit, and HubSpot tracking pixels
  • Shopify App Pixels and other Shopify-integrated tracking technologies
  • Contentsquare

These services may use cookies, pixels, and similar technologies to collect information about your online activities over time and across different websites or online services. We also use third-party applications, including Judge.me for customer reviews and Shopify Collabs for affiliate marketing and referral attribution. These services may process customer, purchase, review, and referral information as needed to provide their functionality.

We do not intentionally share individual health survey responses, diagnoses, or Zerene device-derived health metrics with third-party advertising services.

Shopify Network Intelligence. Our online store is hosted by Shopify. We use Shopify services, including Shopify Network Intelligence, that may process information about your interactions with our store, other merchants, and Shopify to improve shopping experiences, personalize services, measure performance, and support relevant advertising. This information may be shared with Shopify and service providers or other third parties, including those located in other countries. For more information, see Shopify's Consumer Privacy Policy and the Shopify Privacy Portal.

Depending on where you live, you may have the right to opt out of the sharing of your personal information for targeted advertising. You can exercise this right through our Your Privacy Choices page.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Communications & Security

Email Communications

If you subscribe to updates, make a purchase, create an account, or participate in coaching services, we may send you emails related to transactions, account activity, product updates, or promotions. Marketing emails always include an explicit unsubscribe link.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your information. While no system can guarantee absolute security, protecting customer data is an foundational part of how we operate.

Data Retention

We retain information for as long as reasonably necessary to provide our services, maintain customer accounts, improve our products, and comply with legal obligations. We may retain anonymized, aggregated, or de-identified information indefinitely for research purposes.

We will maintain de-identified information in de-identified form, will not attempt to re-identify individuals from that information except as permitted by applicable law, and will require any recipients of such information to uphold the same commitments.

Your Rights & Choices

Zerene respects your right to control your personal information. We provide the following rights and choices to our users:

  • Confirm whether Zerene collects or discloses your personal information.
  • Request access to your information, including, where applicable, a list of third parties and affiliates with whom your information has been shared.
  • Request correction of inaccurate information.
  • Request deletion of your information.
  • Withdraw consent to certain collection, use, or sharing of your information.
  • Unsubscribe from marketing communications.

Your Requests

You may request account deletion through the Zerene mobile app or submit privacy requests by emailing privacy@zerenelife.com.

To protect your information, we may need to verify your identity before fulfilling a request. We will respond without undue delay and generally within 45 days, subject to applicable law. Where permitted and reasonably necessary, we may extend this period once by up to 45 additional days, notifying you of the reason for the extension within the initial response period.

We provide responses to at least two privacy requests per 12-month period at no charge. Additional requests will also be handled without charge unless applicable law permits a reasonable fee, such as for requests that are manifestly unfounded, excessive, or repetitive.

If we decline your request, we will explain the reason and how to appeal by contacting privacy@zerenelife.com. We will respond to appeals within 45 days. If your appeal is denied, you may contact the relevant state Attorney General, including:

Additional rights relating to Consumer Health Data are described in our Consumer Health Data Privacy Policy.

California Privacy Rights

If you are a California resident, California law may provide additional rights regarding your personal information, including the right to know what personal info we collect, request deletion/correction, and receive details about data usage.

Disclaimers & Limitations

Children’s Privacy

Zerene’s Services are intended for legal adults aged 18 and older. We do not knowingly collect or solicit personal information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child under 13, we will promptly delete it. Additionally, we do not knowingly sell or share the personal information of minors.

Healthcare Disclaimer

Zerene is not a healthcare provider and does not provide medical diagnosis, treatment, or medical advice. Our products are intended to support training, coaching, education, and personal awareness. Users should always consult qualified healthcare professionals regarding explicit medical concerns.

Changes to This Privacy Policy

We may occasionally update this Privacy Policy as our products and services evolve. If we make material changes, we will update the date at the top of this page and provide notice when appropriate.

Contact Us

For questions or explicit access requests regarding this Privacy Policy, please reach out to us at:

🏢 Zerene Inc.
P.O. Box 5167
Walnut Creek, CA 94596
United States

✉️ Email: privacy@zerenelife.com
🌐 Website: https://zerenelife.com